We create innovative and impactful AI solutions

The AI Lab is a network organization with a flat and flexible structure that fosters collaboration and innovation. It does not have rigid hierarchies or silos that limit its communication and creativity. Instead, it forms dynamic and diverse project teams that leverage the best talents and resources from its network of colleagues.

By working as a network organization, it can respond to emerging trends and challenges, and deliver solutions that are tailored to the specific needs and goals of its clients and partners.

Coworkers from AI-labbet sitting in a sofa

The AI Lab team has professionals with diverse backgrounds and expertise in various industries, fields and technologies. We have experience in delivering AI solutions to both public and private sector in domains such as facilities, retail, education, finance and manufacturing.

By combining our skills and collaborating as a team, we create innovative and impactful AI solutions.

Please meet the team below.

Christoffer Frisell

CEO & Co-founder

A thought, structured leader with a growth mindset managing the start-up AI Lab Sweden (AI-labbet). Combined experience from the Corporate enviroment (18 yrs) at Microsoft and as CEO (10 yrs) of a substantial smaller private equity organization. Provides valuable learnings and knowledge in the broad area of Management and interest in evolutionary technology shifts, cultural drivers of leadership along with a true passion of developing effective teams in an entrepreneurial environment.

Henrik Byström

Co-founder & Head of AI business strategy

Henrik is one of Sweden's leading digitization experts, and the former Business Owner of Modern work and Security at Microsoft. With his focus on generating and growing value from smart usage of AI and cloud services, strategic thought leadership and passion for developing people, teams and organisations, he is the strategic advisor you’ll want on your team.

Mikkel Rönningen

DPO & Head of Responsible AI

Mikkel is a business lawyer and Head of Responsible AI at AI-Labbet. With a strong interest in new technologies, his focus is on the responsible deployment and adoption of AI. Mikkel supports both private and public sector organizations navigate the complexities of digital transformation, ensuring that data protection and cybersecurity are prioritized.

Linda Pimmeshofer

Expert Advisor, Retail & Digital Transformation

After more than 20 years in the software industry, Linda believes there has never been a more exciting or challenging time at the intersection of retail and technology. She works to inspire retailers to embrace digital transformation, with a strong focus on being customer-centric and data-driven. For Linda, digitalization is about embedding intelligence in every process to make informed decisions and create personalized, relevant customer experiences—the only path to profitability and sustainability in an ever-changing world.

Fredrik Wallner

Expert Advisor, PR & Marketing

Fredrik is a seasoned PR and marketing professional with a passion for turning complex, technical language into engaging and valuable communication for both readers and senders. With extensive experience at industry-leading companies like Microsoft, Capgemini, and Telia, he brings a wealth of expertise to his work. Additionally, Fredrik is an entrepreneur and co-founder of Moodscores, a company that provides insights into the emotional impact of advertising.

We create innovative and impactful AI solutions

Contact us today